Ntchito yamabizinesi
Sangalalani ndi mipando yotsika mtengo komanso yabwino, yotetezeka komanso yabwino komanso zinthu zamanja za anthu onse.
Masomphenya amakampani
Kukhala wotsogola padziko lonse lapansi wopanga zinthu zapakhomo.
Mfundo zazikuluzikulu
Kuona mtima pragmatic, Professional focus, Kupitirizabe luso, Kulani pamodzi.
Lingaliro la Brand
Zipangizo zofewa, mtima suchita mthunzi, Fikirani mtundu wakale womwe umatsagana ndi mabanja mabiliyoni padziko lonse lapansi kwamuyaya.
Lingaliro la bizinesi
Okhazikika pamsika, motsogozedwa ndi sayansi ndi ukadaulo, kupulumuka mwaubwino, ndi chitukuko mwaukadaulo.
Lingaliro la kasamalidwe
Kasamalidwe ka sayansi, magwiridwe antchito; Gwiritsani ntchito bwino chilichonse.
Lingaliro la kupanga
Digitalization, luntha ndi chilengedwe.
Lingaliro lautumiki
Kutsatira mosamalitsa, Kudzipereka, kumvetsera komanso kupirira lingaliro la nyenyezi zisanu.
Lingaliro la mgwirizano
Lemekezani makasitomala, mvetsetsani ogulitsa, ndikukwaniritsa kukula kofanana kwa maphwando atatuwa kudzera muzopindula zonse komanso zopambana.